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A social multimedia experience for music fans and artists

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Below we present selected media from our featured artists and channels. You may refine the selections by clicking the blue media boxes.

Music happens to be an art form that transcends language.

Herbie Hancock

One good thing about music, when it hits you, you feel no pain.

Bob Marley

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Articles and Features

Artists, Guest Contributors, News and Commentary

Sonic Avalanche

Change is in the air

About Sonic Avalanche

Sonic Avalanche is a participation-based new media publication produced by Full Touch Media.  

Our goal is to provide a fresh perspective, and philosophy, as it relates to the music industry in the hope that together we can be a catalyst for changing the status quo.  

This online publication is intended for fans, artists, and industry professionals. We will present a showcase of artists, opinions, and events shaping the music industry through interviews, music, videos, podcasts, guest contributors, online events, and much more.

Of course, this publication can not succeed without you! We would love to have you join us as we work together to change the future of the music business. Your opinion matters.

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Save The Music Business Initiative

Sonic Avalanche is part of the Full Touch Media family of arts and entertainment sites. We see similar challenges and opportunities all across the arts and entertainment spectrum. But the music business faces its own set of unique and substantial challenges.

At the core of these challenges is a pervasive mindset that recordings no longer have an intrinsic value to the consumer. Adding to this perception is the merging of sales and distribution channels dominated by a few technology companies. Artists, labels and publishers have become subordinated by these companies and forced to accept "take it or leave it" revenue models that by design reinforce the low value perception that has spread over the music industry like a virus... 

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I'm a fan of music, first and foremost. So I do things from the perspective of a fan.

Pharrell Williams

Notable Artists, Sites, and Content We've Found

Around the Web

Worth viewing, worth following

We receive no compensation from the artists, sites or businesses shown in this section. We just like them, something they do, how they do it, or the way they show their support for artists. We think you may too.


TAXI helps independent artists, songwriters and composers get record, publishing and Film / TV deals.

Digital Music News

Fans Aren’t Going To Pay For Music Anymore. And That’s Ok.

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